Branding | Systems Design
I was hired to create a new brand mark for PlastiPrint because the one they were using was from the 1980s. They requested that the mark be made to look contemporary but because they have been in business for around 30 years, they wanted to keep their brand recognition. I did a lot of sketching to try to find a shape that was reminiscent of their current mark, representative of their business, and that brought the company into the modern era. They loved the mark that I produced for them and we have worked on some marketing materials since.
Original Brand Mark
PlastiPrint's brand mark from the 1980s
Through sketching, I was trying to find a more contemporary representation of the shape they already had.